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1911-1980 Marshall McLuhan:
- Came to prominence in the 1960s for his work that analyzed changes in the relationship between technology and culture throughout history
- "The medium is the message"
1962 The Gutenberg Galaxy: The Making of Typographic Man:
- Focused on the cultural impact of mass media
- Discused the way the printing press caused a revolution in English society's understanding of the world
- Argues the printing press helped spark the European Renaissance and accelerated cultural shifts in arts, politics, and science
1911-1980 Media Tetrad:
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